Arm & Hammer celebrates Power Gel's first birthday with online contest

PRINCETON, N.J. — Arm & Hammer's gel laundry detergent is celebrating its first birthday and has invited parents to share messy first birthday moments for a chance to win a dream birthday party for their child.

Arm & Hammer Power Gel is sponsoring a contest where through June 15, parents can upload an unforgettable, messy moment from their child’s first birthday, along with a caption, to PowerGelParty.com.

From there, the top five finalists, as determined by Arm & Hammer, will be unveiled on the site on July 18, and consumers will be invited to vote for their favorite until July 31. The grand-prize winner will receive the “Ultimate Kid's Birthday Party,” valued at up to $5,000, while other top four finalists will receive a one-year supply of Arm & Hammer Power Gel laundry detergent and a $250 party supply gift certificate.

Arm & Hammer also is giving all entrants the opportunity to win 1-of-500 free bottles of Arm & Hammer Power Gel laundry detergent through a random drawing.

Click here for more information about the contest.