Arm & Hammer unveils new Truly Radiant oral care line

EWING, N.J. — Church & Dwight, the maker of Arm & Hammer oral care products, has introduced its new Arm & Hammer Truly Radiant toothpaste and Spinbrush Truly Radiant battery-powered toothbrushes.



The new Truly Radiant collection includes Arm & Hammer toothpaste, Extra White and Deep Clean Spinbrush battery-powered toothbrushes and replacement brush heads.



To promote the launch, Arm & Hammer has enlisted actress Alison Sweeney as the face of the brand. Sweeney, an actress, author and TV host of “The Biggest Loser,” will be featured in the brand's new marketing campaign, including television, print and digital advertising.

Arm & Hammer Truly Radiant toothpaste promises to whiten, clean and strengthen teeth for a radiant smile in five days. The toothpaste helps to removes 100% more surface stains than ordinary toothpaste, and smoothes surface imperfections while also restoring shine, the company stated.



Spinbrush Truly Radiant Extra White and Deep Clean brushes are designed to remove 100% more plaque than manual toothbrushes, thanks in part to their elongated bristles that provide greater access for hard-to-reach places, according to the company. The Spinbrush Truly Radiant Extra White brush contains specialty whitening bristles and cup to help achieve a whiter smile, while the Spinbrush Truly Radiant Deep Clean brush removes even more hard-to-reach plaque.