Arm & Hammer's new laundry detergent caters to sensitive skin sufferers

PRINCETON, N.J. — Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

New Arm & Hammer sensitive skin plus scent is hypoallergenic and delivers deep cleaning and deodorizing, while featuring a fresh scent, the company said. The product joins the brand's perfume- and dye-free laundry detergent. Both variants are compatible in high-efficiency machines and standard washing machines.

Arm & Hammer sensitive skin laundry products now are available at retailers nationwide in 50-oz., 68.75-oz. and 150-oz. sizes. The suggested retail price ranges from $4.99 to $9.99.