Avanti celebrates spring 2013 with new offerings

DETROIT — Avanti is gearing up for spring 2013 by boosting its portfolio to include a variety of new greeting cards.

New to the Avanti portfolio are Valentine's Day cards enhanced with glitter and foil; Easter cards that showcase bright colors and characters; Mother's Day cards that are humorous and traditional; Father's Day cards that evoke a "saltier" style of humor; and graduation cards for grades kindergarten and older. Avanti also is launching new seasonal StandOuts cards and Avanti-branded cards that have been added to the company's A*Press collection.

The new cards have a suggested retail price range of $3.29 to $3.99.

In addition to the spring 2013 items, Avanti Press has introduced a new lineup of cards that are now available.

The new products include five Avanti everyday cards, six new cards under the A*Press collection (the company's illustrated humor collection) and two new A+Plus StandOut cards. Additionally, one of the A+Plus StandOut cards is a coaster card — featuring an actual drink coaster inside — a first for the company. The everyday Avanti cards carry a suggested retail price of $2.99 each, the A*Press cards carry a suggested retail price of $3.95 each, the new A+Plus StandOut card carries a suggested retail price of $3.99 and the new A+Plus StandOut coaster card carries a suggested retail price of $4.99.

"These new cards are part of our scheduled refreshment for the Avanti line," Avanti VP business development Marc Trobman said. "But there is nothing routine about them. If you look closely at the expressions, the situations, and the verses, I think many of these cards will be strong performers that will earn their space in many Avanti displays in the months ahead."