AXE launches body wash with 'shower thoughts' video series

ENGLEWOOD CLIFFS, N.J. -- Leading male personal care brand AXE has come up with a new and creative way to launch its newest fragrance.

AXE is rolling out a new video series called "Shower Thoughts," which highlights the creative thinking guys do in the shower. Each video shows how the shower – when combined with the fragrance of new AXE Black Body Wash – is more than just the place they get clean. It's where guys can unwind, recharge, and reconnect with their true selves to foster original and creative ideas.

"In a busy world that moves nonstop, guys need a moment to reflect and let their minds open up to a world of possibilities," said Carlos Andres Gomez, AXE spokesperson on masculinity and individuality as well as author of Man Up: Reimagining Modern Manhood. "The shower can become a safe haven where guys can get in touch with their own brand of creativity and work up the courage to express themselves freely."

Each AXE Shower Thoughts video offers a distinct take on how this important daily ritual can help guys embrace the passions that make them unique. AXE fans can see the first of three AXE Shower Thoughts videos, which features pro basketball icon Muggsy Bogues by clicking here.

AXE Black Body Wash is available in 16 fl. oz. at most food, drug, and mass retail outlets nationwide, and has a suggested retail price of $3.99.