Beauty industry veteran Dana Kline joins Anthony Brands
NEW YORK — Anthony Brands has hired Dana Kline, who has more than 25 years of experience in the cosmetics and fragrance industry, to serve as its new EVP global sales.
In this new role, Kline will assist with the company's current revamp and diversification of categories including women's, prestige body care, luxury market and intimates. Kline will oversee the global business development, which includes building up the company's business portfolio for domestic and international markets. She also has her sights set on enhancing the structure and process of sales and training execution.
"I am thrilled to have Dana Kline join Anthony Brands as EVP global sales. Kline's background includes 25 years of prestige beauty industry expertise and she has represented brands including Our Moment/One Direction, Coty Beauty and Christian Dior," said Anthony Sosnick, founder and CEO of Anthony Brands. "She will be an integral part of executing the company's vision."
In her previous post at Fusion Brands as president of luxury fragrance and EVP, she created a luxury fragrance division. In her time there, she added a portfolio of luxury brands, including Diane Von Furstenberg, Paul Smith, Betsy Johnson and Oscar de Renta and directed all marketing and sales efforts for Clean and Fusion beauty.
Kline is credited with capturing the global license and executing development of the One Direction "Our Moment" fragrance, which generated $23 million in the U.S. market and $120 million globally. "Our Moment" also received a FiFi Award in June for celebrity fragrance of the year.
During her professional career she also worked to drive success of Issey Miyake and Jean Paul Gaultier's first fragrance. Her next venture was developing and executing a sales strategy in the Midwest market for Estée Lauder's Prescriptives. From there she moved on to LVMH where helped launch Michael Kors, Marc Jacobs and Parfums Givenchy and Christian Dior. It was this experience that led Kline to relocate to New York with Puig Prestige Beauty, where she was involved in the planning and development of the first Prada fragrance launch in North America and managed the execution of Nina Ricci, Carolina Herrera, Commes Des Garcons and Paco Rabane fragrances.
Following this, Kline became the VP sales and marketing in North America for all distribution for prestige fragrance houses Ferragamo, Annick Goutal, Lolita Lempicka, Etro, Herve leger and Ungaro.
Kline then used her expertise to form a sales and marketing company, Icon Beauty, where she was president and represented Coty Beauty brands, such as Beyonce, David Beckham, Nautica, Kate Moss and Guess fragrances.