Beauty veteran Elana Drell Szyfer named Laura Geller Beauty CEO

NEW YORK — Laura Geller Beauty has hired beauty industry executive Elana Drell Szyfer to serve as CEO, effective immediately.



Drell Szyfer's background will fuel her new role at the 21-year-old brand, where she will continue to scale the company and lead the development of the brand. A primary charge will include driving Laura Geller Beauty's current image revamp and expansion into additional brick-and-mortar locations, both domestically and globally, as well as focus on new product and technology innovations, while continuing to grow the QVC business globally, the company stated.



She brings more than two decades of experience in the beauty industry, working at major category players, such as Estée Lauder, L'Oréal and Avon. At Estée Lauder, she held the role of SVP global marketing for the Estée Lauder brand, and prior to that, VP global marketing for Prescriptives. She then spent three years at AHAVA Dead Sea Laboratories, where she was CEO, globally. Most recently, she was EVP global brand strategy at Kenneth Cole Productions.



In addition to her new post at Laura Geller Beauty, Drell Szyfer will hold an operating adviser role at Tengram Capital Partners, an investor in Laura Geller Beauty. In that capacity she will advise on Tengram's current beauty portfolio, assume board positions and consult on potential new investments. The Tengram beauty portfolio currently includes Nest Fragrances and Deva Curl, in addition to Laura Geller Beauty.