Bilingual ‘Wellness Wheel’ hits 1.5K locations

Hispanic consumers are a significant growth driver behind many dietary supplements, more so than their non-Hispanic counterparts.

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Sales of popular VMS products were up 9% among Hispanic shoppers for the 52 weeks ended Aug. 8, 2015, according to Nielsen data provided by Univision. That compares with a still-significant 5% growth rate among non-Hispanic consumers.



That may explain why Pharmavite recently introduced its bilingual “Vitamin & Supplement Wellness Wheel” to more than 1,500 locations, primarily in such military locations as the Exchange, as well as Dillons and smaller drug stores, such as Smith Drug and CVS Health’s Navarro Discount Pharmacy.



The wheel includes gender-specific recommendations for everything from bone health to sleep support.