Boston Beer Company launches spiked seltzer

BOSTON -- The Boston Beer Company is looking to leverage the rising popularity of sparkling water with its latest beverage product.

Truly Spiked & Sparkling is a new spiked sparkling water with just 100 calories and 2 grams of carbs per serving. 

"A few years ago, I began noticing many of my friends and family members giving up traditional soda for flavored sparkling water," said Casey O'Neill, a member of the team behind Truly Spiked & Sparkling. "I started playing around with alcoholic versions as a side project over a year ago, realizing there was a need for something clean, crisp and sparkling, like traditional sparkling water, but for times when you want to imbibe! After much experimentation, we created the recipe for Truly Spiked & Sparkling and knew we had something great – refreshing, with a hint of fruit, but doesn't fill you up or break the calorie bank."

Boston Beer says Truly Spiked & Sparkling was born of two significant trends in the beverage world: growth in the consumption of carbonated bottled water in the U.S., which nearly doubled since 2012, and an overall interest in low-calorie alcoholic beverages. 

Truly Spiked & Sparkling comes in three flavors:

• 
  Colima Lime


• 
  Grapefruit & Pomelo


• 
  Pomegranate

It's available in six-packs for a suggested retail price around $9.99-$10.99 (price varies by location). At the moment, Truly Spiked & Sparkling is on shelves in nearly 20 major markets throughout the U.S.