Bounce adds new fabric care product to the mix

CINCINNATI — Bounce, a brand from Procter & Gamble, announced the launch of its first-ever, in-wash fabric care product, Bounce Bursts. The product comes in a bead form that gives consumers control over the amount of scent they would like to add to their wash.



The product's Outdoor Fresh scent also adds to the experience for the consumer, helping to improvemood and energy throughout the day thanks in part to time-release "freshness capsules," the company said. 



“Bounce understands that there are moments when we’re unable to enjoy the scent of the great outdoors and has designed Bounce Bursts to give fabrics that extra boost of Outdoor Fresh scent throughout the day,” said Vedran Miletic, associate marketing director, Procter & Gamble. “For many, the scent of Bounce has been a recognizable staple in their laundry room for generations, and they’ve enjoyed the Bounce Outdoor Fresh scent from the dryer. Now, we’re giving them more of what they love with an in-wash scent booster that gives your clothes freshens which will stay with them throughout the day.”



Bounce Bursts are now available nationwide for a suggested retail price of $6.99.