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Bounce, Downy, Tide go retro

5/17/2011

CINCINNATI — Procter & Gamble is taking its packaging for three of its laundry products to the past.


The company said that its Bounce, Downy and Tide brands will sport a retro look for a limited time, giving a nod to P&G's past advertising for the products.


Tide, Bounce and Downy vintage packages will be available at Target from May 22 through June 10. What's more, P&G will feature $1-off coupons for Tide and Bounce and 75-cent coupons for Downy in Sunday newspapers nationwide on May 29.

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