BV Investment Partners becomes majority shareholder of ECRM; Greg Farrar named ECRM CEO

SOLON, Ohio — Efficient Collaborative Retail Marketing on Tuesday announced that BV Investment Partners has become ECRM’s majority shareholder, effective immediately. Greg Farrar was named ECRM's CEO.

With the transition, Mitch Bowlus will be stepping down as president. “I’m excited to partner with BV to help bring the company that my father and I built together to its next stage of growth,” he said. “I will continue to be a significant shareholder and will be involved in the future strategic growth of the business but will be transitioning out of the day to day operations. With this, I am pleased to announce Greg Farrar as our new CEO.”

“This is about growing and serving our customers better. It’s about taking the opportunity to enter into markets [ECRM doesn't] currently serve yet,” stated Farrar.

Farrar was formerly Trade Only Design Library, a leading online product research and specification library. Under Farrar’s leadership, TODL’s professional membership grew by 50% while its manufacturer library increased by more than 60%.

Prior to his time at TODL, from 2007 until 2010, Farrar served as president of Nielsen Business Media, a 760 employee, $310 million business-to-business media company. Prior to that, in 2006 Greg was appointed COO of Nielsen Business Media where he spearheaded the market-focused reorganization of the company’s operations.

Founded in 1994 by the late Charlie Bowlus and his son Mitch Bowlus, ECRM is known for strategic events and promotional tracking and analysis in the consumer packaged goods industry. 

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