Canada launches first wellness rewards program in British Columbia

VICTORIA, BC — The Canadian government, in partnership with social venture company Social Change Rewards, launched its new wellness rewards program, Carrot Rewards, in British Columbia Thursday. 

 

The app allows Canadians to be rewarded with brand-name loyalty points for healthy choices they make — integrating with such loyalty programs as Aeroplan, Scene and MoreRewards. Points can be earned for such activities as going to the gym, visiting a flu clinic or buying produce at the grocery story. The app will roll out to other parts of Canada over the next five years to encourage healthier choices among Canadians. 

 

“By promoting physical fitness and providing tips and information on how to make healthier choices, we're helping British Columbians to make their health a priority,” British Columbia’s minister of health, Terry Lake, said. “B.C. is proud to be the first province to launch Carrot Rewards, and we soon hope to see the rest of Canada following in our footsteps.”