Caress launches digital campaign fit for a queen
ENGLEWOOD CLIFFS, N.J. -- Actress and musician Kat Graham is helping personal care brand Caress launch a new campaign that shows women how to activate their inner queen.
Graham is partnering with the brand on a campaign – including original video content inspired by the dual personalities of its new Mystique Forever and Enchant Forever body washes – that invites women everywhere to join her in activating one's fragrance and inner royal.
"For me, there is no one way to feel like royalty," said Graham. "Playing with beauty helps me express myself and channel that fearlessness."
Scent aficionados can view Graham's video and check out her fragrance-activating #ForeverQueen moves at CaressForever.com before sharing their own on Instagram and Twitter. The social-savvy can tag @Caress and use the campaign hashtag (#ForeverQueen) in their posts to possibly be featured on the Caress website alongside Graham.
"Kat, similar to our Caress shoppers, has an always-on schedule that's jam-packed with professional and personal appointments," says Jennifer Bremner, skin cleansing brand building director, Unilever. "She is the ideal ambassador to illustrate how just a touch of skin can ignite both a beautiful fragrance and feelings of fabulousness from morning to evening thanks to Caress' Forever Collection."
Caress Forever Collection includes:
Caress Mystique Forever (new for 2016): Ideal for the woman that exudes a regal aura, Mystique Forever is a sensual bouquet that blends the captivating, rare and exquisite Imperial Iris with addictive amber to create a bold and alluring scent.
Caress Enchant Forever (new for 2016): Those looking to effortlessly enchant will love the seductive blend of sheer honeysuckle and sophisticated satinwood that's found in the chic floral gourmand of Caress Enchant Forever.
Caress Love Forever: Perfect for the hopeless romantic, Love Forever exudes femininity with its complex yet delicate bouquet of rich floriental sweetness blended with lush dark berries and freshly picked roses.
Caress Adore Forever: With touches of melting honey, vanilla and amber, infusions of elegant rose petals and haloed musks, Adore Forever is the perfect accompaniment to a playful personality.