Carma continues to grow in lip care category with Carmex Moisture Plus

FRANKLIN, Wis. Carma Laboratories introduced Carmex Moisture Plus at the ECRM Cough-Cold & Allergy conference earlier this month, marking the company’s extension into a premium lip position solely appealing to women.

The new subtle stick, as opposed to the yellow packaging that typically identifies a Carmex lip offering, features a clear, satin gloss finish delivered via a slant tip and is formulated with vitamin E and aloe that can be applied either under or over traditional lipstick. The cosmetic play is expected to draw new users, the company stated. Suggested retail price is $2.99.