Celebrity Lauren Conrad teams up with John Frieda for new 'blonde' campaign

NEW YORK — Kao USA’s John Frieda Sheer Blonde has joined forces with TV personality, fashion designer and author Lauren Conrad to introduce the first “Keep up with Your Blonde” campaign.



This new program empowers blondes to maintain their best color with a regimen of expert care. To provide insider blonde tips for keeping up with your blonde, Conrad will be guest blogging on her favorite products and go-to summer hairstyles at KeepUpWithYourBlonde.com and on the John Frieda hair care website.

“Being a blonde is a part of who I am,” Conrad stated. “As someone who lives in California, it takes work to keep my color light and bright. I use the Sheer Blonde collection because I know that from tone correcting, to lightening, to highlight enhancing, it will help me maintain the blonde I love.”

Now through July 9, when you pick up Sheer Blonde products and prove your purchase with a receipt, you can claim or redeem an offer to receive a beauty reward, while supplies last.