Cellfire adds Giant Eagle to e-coupon solutions network

SAN JOSE, Calif. A provider of electronic and mobile coupon solutions has added a grocery chain to its list of clients.

Cellfire said Monday that it expanded its nationwide electronic grocery coupon program with the addition of Giant Eagle, a Cleveland-based supermarket chain with more than 200 locations throughout Ohio, western Pennsylvania, northern West Virginia and western Maryland. Cellfire coupons are available and redeemable at more than 200 locations that include Giant Eagle, Giant Eagle Market District, Giant Eagle Express and GetGo from Giant Eagle.

To start saving, shoppers simply can sign up on Cellfire.com via cell phone or computer and register their Giant Eagle Advantage Card for the free discount service. They also may register their card and browse 'eOffers' at the "Save" section on GiantEagle.com. Discounts are taken at checkout with a swipe of the card and the savings are displayed on the customer's receipt. Once the coupon is used or expired, it automatically is deleted from the Cellfire account and the Advantage Card.

"The addition of Giant Eagle allows Cellfire to offer grocery coupons and discounts to consumers at even more locations nationwide," said Robert Drescher, CEO of Cellfire. "We've hit a major milestone as Cellfire now has the most expansive grocery network for electronic couponing in the United States. Giant Eagle's participation clearly demonstrates the momentum from grocers to deliver value and engage consumers through digital offers."