Charmin rolls out new scented toilet paper

CINCINNATI — Procter & Gamble's Charmin brand is launching a new chamomile-scented toilet paper. Each roll of Charmin plus with the scent of Chamomile has the scent added to the tube to create an experience that soothes the senses, the company said.



“At Charmin we regularly speak with consumers to better meet their needs. In the United States, there are a growing number of people looking for scented toilet tissue because they either grew up with it or would prefer a scented product,” said Scott Mautz, regional brand director. “By adding the scent of chamomile to the roll, Charmin helps create a soothing, cozy bathroom experience.”



The brand is partnering with Ana Patricia Gonzales, host of ¡Despierta América! on Univision, to introduce the new product. Charmin plus with the scent of Chamomile is available in retail stores throughout United States, including Target, Kroger, Walmart, HEB, Dollar General, Safeway and Walgreens.