Classico launches new Riserva line of pasta sauce

CHICAGO -- Consumers looking for premium pasta sauce will have new options from Classico.

The brand is introducing Classico Riserva, a new line in its portfolio that will be available in five varieties including: Marinara, Eggplant & Artichoke, Roasted Garlic, Arrabbiata and Puttanesca. The new Classico Riserva sauces are made with no artificial ingredients or added sugar. 

“We have seen a trend across many categories including pasta sauce, where consumers just want the basics – no artificial ingredients but rather simple, fresh-tasting flavors,” said Myrna Rexing, brand manager of Classico Sauces. “Classico Riserva delivers on that desire, with simple, high-quality ingredients that stay true to the Classico brand heritage of great-tasting Italian recipe pasta sauces.”

A campaign, “Open up a Bottle of the Good Stuff”, by McCann New York, is supporting the launch of the new Classico Riserva sauces. The new line of Classico Riserva sauces will be available nationwide starting in May (SRP: $4.99).