Clio to debut new Mwah lip care line at NACDS Total Store Expo

NEEDHAM, Mass. — Clio is looking to jazz up the lip segment with its Mwah lip care line for tweens and teens.



Mwah is an all-natural, eco-friendly line that combines such moisturizers as mango seed butter, macadamia nut oil, shea butter and vitamin E. Flavors include Peachy Keen, Sweet Tart, Mango Tango, Mango Madness, Berrylicious, Strawberry Sweetheart, Creamsicle, Sugar Lips and Coconut Chick.



With suggested retail prices ranging from $1.99 to $4.99, Mwah lip care products are currently available on a limited basis and will roll out nationwide between Q4 2014 and Q1 2015 at many food, drug and mass outlets.



Clio stated that it plans to debut the entire line at the National Association of Chain Drug Stores Total Store Expo in August. Joining Mwah will be Core Clarity, a new premium skin care regimen from Clio, as well as Mumsie, a new natural and organic derma line for pre- and post-partum moms.