Clorox takes to Vine to showcase new bleach
OAKLAND, Calif. — Clorox bleach is breaking some rules in celebration of Mercedes-Benz Fashion Week, revealing a “Cloey De La Rox” line of undies via social media platform Vine for an underwear fashion show. The makers of Clorox are using the social media initiative to highlight the benefits of the brand's new Clorox Smart Seek Bleach, which enables white clothes as well as whites with a bit of color to be thrown into the same bleach load.
“Clorox bleach has been trusted to keep your whites white for generations, but fashion and laundry routines have changed,” said Katie Keil, associate director of marketing for Clorox. “Now, with Clorox Smart Seek Bleach you can use the bleach brand you’ve always trusted to keep both whites and whites with a little bit of color bright and clean in the same laundry load, saving you time and money.”
Clorox Smart Seek Bleach is safe on most prints, patterns and trims on white garments when used as instructed. It is available in 55-oz and 116-oz bottles in Fresh Meadow and Clean Linen scents.