Consumers can now shop for beer in the shampoo aisle

NEW YORK -- There's a new reason for shoppers to hit the hair care aisle before this Valentine's Day, and it's called BROO.

Created in the craft beer capital of Asheville, N.C., BROO shampoos and conditioners are made with a blend of micro-brewed beer and premium natural ingredients. It's a great Valentine's Day gift idea for a beer lover, the company says.

"Barley, hops, yeast, and water cause thousands of natural chemical reactions to occur in the brewing process. These ingredients are full of vitamins, proteins, and minerals –which serves up the perfect brew for all hair types," according to BROO.

The products come in Moisturizing, Thickening or Invigorating formulas, all priced at $7.49 and available now at select Walmart stores.