Consumers rely on prevention

Consumers buying hand sanitizer are shopping the set multiple times because of different needs, noted Tim Cleary, VP sales at Purell Consumer, suggesting there may be a latent opportunity for the already-growing Purell Advanced formula, which generated $20.6 million in sales, up 25.2%, for the 52 weeks ended June 15 across total U.S. multi-outlets, according to IRI. In the cough-cold set, it’s about not getting sick. “Use it three times a day and you can reduce the chance of illness in your household by 25%,” Cleary said.

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