CORE Hydration launches organic low-calorie beverage line

LOS ANGELES -- The makers of a premium bottled water line are rolling out an innovation in the low-calorie, fruit-infused beverage category.

CORE Nutrition is launching CORE Organic, a USDA Certified Organic fruit-infused beverage with antioxidants and only 5 calories per serving.  With CORE Organic, the company says it is tapping into America's growing demand for organics, a market estimated at $40 billion that grew by 11% in 2014, according to Mintel. Additionally, 85%  of Americans are currently buying organic and 75% of conventional grocery stores are carrying organic products nationwide.

"Organic is one of the hottest trends, but it's not enough on its own," said Lance Collins, CEO and founder of CORE Nutrition. "No one has been able to crack the code and deliver on all three attributes of organic, low calorie and great taste. So we set out to quench consumers' thirst and deliver a revolutionary new product. Eighteen months later, we're introducing CORE Organic, making organic enjoyable without the tradeoffs of taste or higher calories and so far the reception from retailers, distributors and consumers has been extremely positive."

CORE Organic offers six unique flavors that will please any palate and craving: Peach Mango, Watermelon Lemonade, Pomegranate Blue Acai, Orange Clementine, Coconut Colada and Orchard Pear.

As with its sexy sister beverage CORE Hydration, CORE Organic is offered in a proprietary contoured wide mouth bottle with a signature fade label. The full beverage line is currently available for purchase at retailers in major cities on the west and east coasts, and retails for $2.49 for an 18-ounce bottle.