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Cottonelle introduces toilet paper roll covers

8/25/2011

DALLAS — Cottonelle has introduced a new, fun way to disguise toilet paper.


The brand's toilet paper roll covers are available in three fashion-forward designs that were inspired by the latest trends, Cottonelle said. Cottonelle first introduced the covers earlier this month online at RespectTheRoll.com, which aimed to change people's point of view on toilet paper.


The toilet paper roll covers are available online and will be available on Cottonelle's Facebook page next month.


"The Cottonelle brand introduced new designer roll covers to shine a spotlight on our most care-worthy toilet paper ever, Cottonelle Clean Care," Cottonelle associate brand manager Matt Steele said. "We're thrilled that so many people are rethinking how they care for their toilet paper and want to respect the roll with a Cottonelle brand designer roll cover."

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