Council for Responsible Nutrition relaunches website

WASHINGTON, D.C. — The Council for Responsible Nutrition relaunched its website to enhance the user experience and simplify navigation.

“We wanted our new website to reinforce CRN’s position as the go-to industry source for a variety of stakeholders seeking information about the dietary supplement and functional food industry. The result is a user-friendly website, whether viewed from a desktop, tablet, or mobile phone, with a stronger search engine and a more technically functional platform than our former site,” said Judy Blatman, senior vice president, communications, CRN.

In addition to the public site, www.crnusa.org features a members-only section, intended to be a one-stop-shop for exclusive alerts, announcements and documents.

“Interest in dietary supplements continues to grow each year, and when people are not looking specifically for products, they’re looking for quick access to information about the industry itself — information about science, regulation, legislation, or consumers trends. CRN’s new website is designed to grow with the industry and provide these kind of resources for visitors, whether they are industry executives, consumers, journalists, regulatory agencies, legislative staff, or healthcare practitioners,” said Blatman. “Enhancing CRN’s website both from a visual and technical perspective will allow us to more easily share the story of the responsible industry and show why we’re relevant to the lives of the more than 170 million Americans who take supplements each year.”

The CRN is a trade association for the dietary supplement and functional food industry.