Crazy Foam returns to shelves for first time since '90s

BOSTON — Crazy Foam, a 3-in-1 body wash, shampoo and conditioner featuring cartoon characters, will return to shelves after a decades-long hiatus.

Launched in 1965 by the American Aerosol Company and known as “Fun Foam Soap,” Crazy Foam will be available in three character sets: DC Comics, Looney Tunes and Justice League, featuring such characters as Superman, Wonder Woman, Batman, Bugs Bunny and Green Lantern.

“Playing with Crazy Foam in the tub is one of my fondest childhood memories because it transformed bath time into an opportunity to let my imagination run free by creating vivid worlds for my Crazy Foam characters to live in,” Crazy Foam International CEO Josh Fink said.

Until the ’90s, Crazy Foam featured Popeye, Spider-Man and The Hulk. The new generation, available at Kroger and retailing for $5.99, includes a larger can and more accessible button.