Creating effective health-and-wellness programs

SAN ANTONIO — During Thursday’s education breakout sessions, Jeremy Doak, director of reward and wellness solutions for Edenred North America, shared with attendees the building blocks to create a strategy for delivering effective programs that impact consumer health-and-wellness outcomes during his presentation titled, “How to encourage consumer participation in health and wellness programs.”

“You want to develop a strategy that encompasses all of the consumers in the ecosystem. It is a very important notion, this ecosystem. … Always make sure you are putting your best foot forward,” Doak said. “Second, you all have very large and diverse populations, so using multiple ways to communicate is very important whether it is in-store communication, Web, mobile [or] direct mail. The third, it has to bring health and [value] to the consumer.”