CURLS celebrates Black History Month with empowerment campaign
NEW YORK -- In celebration of Black History Month, one of the most popular natural hair care brands in North America is launching a program dedicated to empowering female entrepreneurship.
CURLS plans to host over 100 girls of color from New York City and Westchester County, New York, ages 12-24, at its CURLS Girls Rule the World: Empowering Entrepreneurs Luncheon on April 1 at Mist-Harlem in New York City.
CURLS Girls Rule the World embodies CURLS CEO and Founder Mahisha Dellinger's "can do" spirit and works to empower women and girls of color to take control of their destinies as well as exposes them to business resources that can assist them in doing so. In 2015, CURLS organically created a burgeoning online community for CURLS Girls Rule the World where young women were being empowered by each other through the sharing of their personal stories of triumph. In 2016, CURLS is bringing to life this online community by hosting a series of events where CURLS Girls can meet face to face and be more empowered to live the life they desire.
This month, the "I Am a CURLS Girl Who Rules the World" meme will launch on social media highlighting successful women of color in a variety of industries. Next month, Madamenoire.com will join CURLS in promoting dynamic women of today who are making history.
"We are so proud of our CURLS Girls Rule the World program and our upcoming 'Empowering Entrepreneurs Luncheon' in New York City," said CURLS CEO Dellinger. "Having a mentor and being exposed to business resources to help me accomplish my dreams was something I did not have when I was a young girl. Being able to provide girls with the opportunity to meet successful women, who will stay in touch with them, is truly giving the girls a leg up in realizing that whatever they dream is possible."
CURLS products can be found nationwide in Target, Sally Beauty Supply, Walmart, Rite Aid, CVS, and Duane Reed and has a strong presence with over 200 professional salon retailers and boutiques across the United States.