CVS Health, DoSomething.org tap popular hip-hop duo for stop-smoking campaign

 

 

NEW YORK — DoSomething.org, one of the largest organizations for young people and social change, and CVS Health have teamed up for Quitters Always Win, a national campaign that asks young people to create heartfelt, handmade cards to encourage family, friends and neighbors who smoke to quit as their 2016 New Year’s Resolution.

 

“This campaign is a great way to start the year off right and help people achieve their New Year’s resolution to quit smoking,” stated Naomi Hirabayashi, chief marketing officer at DoSomething.org. “Young people love crafting and care about the health of their loved ones. Quitters Always Win gives people who want to quit the extra support they need to help them successfully quit smoking.”

 

To help support the campaign, hip-hop duo Kalin and Myles on Thursday recorded a public service announcement to encourage their fan base, the KAMFAM, and young people across the country to join the campaign. The duo recently released their self-titled full-length debut album via Republic Records to all digital retailers. Upon release, the album vaulted to the Top 10 of the iTunes Overall Top Albums Chart.

 

”We’re so excited about this partnership with DoSomething.org to extend our commitment to help people lead tobacco-free lives and reach young people with tobacco-free messaging in unique and relevant ways,” said Eileen Howard Boone, SVP corporate social responsibility and philanthropy, CVS Health. “We know that seven out of 10 people want to quit smoking, and support from friends and family is one of the most important factors in being successful.”

 

Young people can sign up at DoSomething.org/winner and will receive resources they can include in their card. Young people who sign up and upload a photo of their card will have the chance to win a $5,000 scholarship.