CVS/pharmacy to offer Blue Cross and Blue Shield of Florida Health Cards

JACKSONVILLE, Fla. Blue Cross Blue Shield of Florida has announced that CVS/pharmacy stores across Florida will carry the Blue Cross and Blue Shield of Florida Health Cards.

The health cards are available in displays located in the pharmacy areas of each store. There are two types of cards. One can be used for insurance and another for healthcare discounts.

The "Gift of Health Care" card can be used to purchase health insurance plans. It retails for $59 and can be applied accordingly to the plan the customer selects during the activation call. The card features GoBlue, an issue preventative and routine health plan. For other plans customers will need medical underwriting before coverage is issued.

The "FamilyBlue Discount Card" will retail for $19. Good for three months, this card provides discounts on dental and vision care, as well as prescriptions for the entire family.

"We believe this is a fresh and innovative approach to make healthcare products more accessible to Floridians. We are the first health company to offer health cards in retail," stated Craig Thomas, BCBSF VP and CMO. "Consumers have told us that they need affordable options - retail stores, such as CVS and Winn-Dixie, allow us to further reach out to communities and to those in need of coverage and care with more affordable solutions."