Daily Diversion: Revlon LOVE IS ON to raise $1M for women’s initiative

Revlon announced the launch on Thursday of Revlon LOVE IS ON Million Dollar Challenge, a philanthropic effort focused on women’s health initiatives.

The Revlon LOVE IS ON Million Dollar Challenge invites charities devoted to women’s cancers, heart disease and diabetes to participate in an online fundraising challenge that begins on Sept. 21. Applications opened on Thursday.

The highest-earning charity in the challenge over the course of six weeks will win an additional $1 million donation from Revlon.

Revlon is partnering with CrowdRise, a charitable crowdfunding website, for the challenge, which is the latter’s largest in its history.

Click here for more information.