Dove and Twitter take #SpeakBeautiful to the next level

ENGLEWOOD CLIFFS, N.J. --­ Dove is teaming up with Twitter on another effort to change the conversation about women on social media.

Last year Dove and Twitter embarked on a partnership to encourage women to #SpeakBeautiful, which contributed to a 36% decrease in negative conversations about beauty. Now Dove and Twitter are launching new technology that will analyze users' tweets to help them understand the impact of their online words.

"Body-shaming has sadly become a normal part of today's online interactions, but sometimes we do not realize the role we are playing in that conversation—only 9% of women admit to participating in negative behavior on social media," said Jennifer Bremner, Director of Marketing, Dove. "The good news is that we all have the opportunity to make a difference. Dove and Twitter designed the #SpeakBeautiful Effect to give women and girls personalized insight into their tweets and the emotional impact they can have on themselves and others."

By participating and sharing their results, women and girls have the opportunity to influence their online followers and the next generation of social media users. The #SpeakBeautiful Effect will provide users with four analysis, including:

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  The Beauty Quotient: compares a woman or girl's general mood with how her tone changes when talking about beauty, to reveal the most common emotion expressed in her beauty Tweets, based on a spectrum of almost 46 unique emotions


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  Defining Beauty: compares the words found in a woman or girl's beauty tweets with the most popular positive and negative words used about beauty, body and appearance by other women across Twitter


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  It's Time to #SpeakBeautiful: reveals the time when women and girls are tweeting most frequently about appearance, with insight into moments throughout the day when they skew more positive or negative


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  Let's #SpeakBeautiful Together: displays the percentage of body positivity tweets by regions in the U.S., so women and girls can see how the #SpeakBeautiful effect is inspiring change across the country

"The next generation is growing up fully immersed in a social media world where female empowerment is at its peak," said danah boyd. "Girls have heard the message loud and clear that positive self-image matters, but they're also struggling with what it means in practice.  We're seeing a growing desire among the next generation to change the world through social media movements, and we have an incredible opportunity to offer girls the online tools to make this change happen."

The #SpeakBeautiful Effect is powered by an algorithm that offers an easy, digestible way to analyze personal behaviors and identify areas where women and can be more positive when sharing messages online. Women can see their own #SpeakBeautiful Effect by Retweeting an invitation from @Dove. Within moments, a user receives a Tweet with a link to her personal experience. 

"Hundreds of millions of Tweets are sent every day, and we partnered with Dove to develop a tool that would raise awareness of how our online words can sometimes bombard others with negativity that impacts our confidence and self-esteem," said Patricia Cartes, Head of Global Trust & Safety Outreach at Twitter. "At Twitter, we are proud to be working with Dove to empower the next generation to play a real role in making their personal feed, and larger online world, a kinder, more positive place."