Dr. Fresh introduces new Firefly Star Wars Ready Go Brush

NEW YORK — Debuting ahead of the 2015 release of the newest Star Wars film “Star Wars Episode VII,” is the new Firefly Star Wars Ready Go Brush for Dr. Fresh.



To help children develop healthy brushing habits, the toothbrush flashes successively green, yellow and red like a traffic light to get children to brush the dentist recommended time. For the first 30 seconds, the light flashes green for “go.”  Then, the light changes to yellow to signal to “continue” brushing.  When the red light comes on, the user can “stop” brushing.  The cycle is then repeated for the second row of teeth.



Star Wars characters are featured on the toothbrush handle, available in both Yoda and Darth Vader. The toothbrush also features a suction cup on the bottom of the brush to hold it firmly upright, keeping the bristles clean, dry and out of contact with moisture and germs on the sink.



The new Firefly Star Wars Ready Go Brush has a suggested retail price of $3.49 and is available at such retailers as Wal-Mart, Five Below, Kroger, Shopko and Wakefern.