Dr. Sears Family Essentials launches baby care line

IRVINE, Calif. — Dr. Sears Family Essentials, whose products are sold at such retailers as The Vitamin Shoppe, Whole Foods, H-E-B, Meijer and Fred Meyer, has announced the launch of its all-natural baby care line.

"Skin is your baby's largest organ, and the ingredients in skin care products are quickly absorbed into their developing bodies, ­ which is why it is imperative to critically evaluate the integrity of the products you choose," stated Scott Adcock, COO and co-founder for Dr. Sears Family Essentials Baby Care. "Parents can take comfort in knowing that Dr. Sears' baby care products are pediatrician-developed with only the purest ingredients to ensure the utmost protection of their little ones."

Dr. Sears Family Essentials baby care products are nontoxic, hypoallergenic and offer a citrus scent that is derived from all-natural ingredients, including vanilla, sweet orange and cedar wood essential oils. The new line features the following offerings:

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  All-purpose baby wipes;

  
  


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  Baby lotion;

  
  


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  Baby wash and shampoo;

  
  


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  Healthy Baby Bottom cream;

  
  


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  Severe diaper rash cream; and

  
  


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  Stretch mark cream.