Drybar beauty products coming to Ulta

IRVINE, Calif. -- Drybar is launching a signature line of styling products and tools in 400 select Ulta Beauty stores nationwide and on Ulta.com.

Included in the Ulta Beauty lineup will be Drybar bestsellers, including the Buttercup Blow Dryer, Detox Dry Shampoo, and this year's New Beauty Choice Award winner Triple Sec 3-in-1, with additional new products slated to launch through the end of the year.

"With the launch of Drybar's line of tools and styling products, once again Ulta Beauty has secured an outstanding brand we know will resonate with our guests," said Julie Tomasi, Ulta Beauty senior vice president of merchandising. "Ulta Beauty continues a winning track record of offering access to the most sought after brands, and this launch reflects our on-going commitment to offer premium brands to our guests."

Named one of the top "100 Brilliant Ideas" by Entrepreneur Magazine and one of New York Magazine's Boom Brands, Drybar is on track to have over 70 retail locations by the end of 2016. The brand says it will continue adding to its line of hairstyling products & tools sold both online and in its own shops, as well as at Sephora and Nordstrom in the U.S. and Canada.