DSNTV: Bruce Montgomery of Fleet Labs talks brand evolution

Healthcare company Fleet Labs — which has a foothold in infant care, digestive and feminine care — understands the importance of delivering desired benefits to consumers and keeping its finger on the pulse of innovative technologies. For the latest edition of the DSNTV Executive Viewpoint series, Bruce Montgomery, VP North American and South American sales, shared with Drug Store News how the company has evolved in recent years and is working on a continuum of brand awareness, to brand preference and, ultimately, to brand insistence.