DSNTV: New General Market consumer insights Part 1

There is a new general market consumer out there, and retailers and CPG companies better know how to market to them — because they are asking different questions, are more diverse than ever and include everyone.

“The integrated family of the diverse consumer/millennial/boomer are all blended in the marketplace. So when you talk to the consumer today, the message is multigenerational,” Rich Gallucci, EVP sales at Sundial Brands, told DSNTV in a special edition of its Executive Viewpoints video series focused on what leading brands are doing to engage today’s diverse consumer.

In part one in a series of insights delivered from The New General Market Leadership platform, co-produced by Drug Store News and Mack Elevation Forum, thought-leading supplier executives talk to DSNTV about the important insights and special assets their companies are leveraging to help retailers succeed in a rapidly changing American marketplace that is increasingly more multicultural and multigenerational.

To watch the second part of our New General Market insights series, click here. To watch part three, click here.