DSNTV: New General Market consumer insights Part 3 — reaching millennial consumers

In the next several years, millennials will represent 30% of dollars coming into consumer package good companies. As a result, its up to brand marketers to figure out how to reach millennial consumers —the most technologically savvy group of consumers.

“Having an interactive strategy to give feedback to consumer inquiries is not optional,” Fleet Labs’ Bruce Montgomery said. “This consumer is all about technologies and you have to be where they are at all times — whether that’s where they physically are or how they’re interacting with the marketplace.  And you also have to be where their wallets and hearts are.”

In the third part of a series of insights from the New General Market Leadership platform, co-produced by Drug Store News and Mack Elevation Forum, executives from leading supplier and retail companies discuss how they’re working to grow their reach to this increasingly critical group.

Click here to see Part 1 of our series, and click here for Part 2.