Duane Reade partners with Coupons.com

MOUNTAIN VIEW, Calif. Coupons.com, a provider of interactive coupons solutions, has announced that Duane Reade now is offering printable online coupons on its Web site at Duanereade.com.

Coupons.com is powering the new coupon gallery, which offers nearly $60 in savings on staples from soup and cereal to vitamins and pet food. How it works: Consumers browse the available offers, click to "clip" the ones they want, then print the coupons and redeem them at checkout.

"New York City residents are some of the savviest and most trend-setting shoppers around, and we know they are sticklers when it comes to stretching their dollars," stated Steven Boal, CEO of Coupons.com. "Partnering with Duane Reade helps New Yorkers remain on the vanguard of one of the biggest savings trends we?ve seen in recent years ­ the adoption of online couponing as part of everyday budgeting."

New York City residents printed approximately 15 million dollars worth of online coupons through the Coupons.com network in 2009.

Internet couponing is becoming an increasingly popular way for consumers to save on purchases. In 2009, online coupon redemption increased 30%, according to Manhattan-based Scarborough Research. In the New York metropolitan area, 20% of adults are using Internet or e-mail coupons and now shoppers have even more opportunities to save with digital coupons.

Coupons.com currently powers online coupon galleries for other retailers, including CVS, Kmart, Safeway and Walgreens. In 2010, Coupons.com expects to add additional retailers to its partner network.