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Duane Reade teams up with the New York Mets for 'Honorary Captain' program

5/20/2011

FLUSHING, N.Y. — The New York Mets announced the launch of the "Honorary Captain" program presented by Duane Reade, which gives fans the opportunity to be an honorary team captain and bring out the Mets lineup card before one of the Subway Series games, which will be held July 1 to 3 at Citi Field.


Winners of the "Honorary Captain" program presented by Duane Reade also will receive four VIP tickets to one of the Subway Series games and a Mets jersey. The program also is sponsored by Precise, from the maker of Tylenol.


In addition, through the "2 Home Run Challenge," the Mets and Duane Reade will continue to reward fans this season every time the Mets hit two or more home runs in a game. Fans at Citi Field can show their ticket stub the following day at Duane Reade locations for special discounts throughout the season. Fans watching home or road games on SportsNet New York TV can participate by visiting SNY.tv to print out a coupon for the same discounts. This month, fans will receive $5 off any purchase of $25 or more.


"Being able to join forces with such a well-known New York sports franchise like the Mets continues the natural synergy that we at Duane Reade look to maintain with New Yorkers," Duane Reade SVP merchandising and marketing Paul Tiberio said. "The '2 Home Run Challenge' offers an exciting opportunity for us to engage our customers while offering a special discount based on the performance, on any given day, of their favorite sports team."


In addition, the Mets and Duane Reade will continue to reward fans this season every time the Mets hit two or more home runs in a game. Fans at Citi Field can show their ticket stub the following day at Duane Reade locations for special discounts throughout the season. Fans watching home or road games on SNY can participate by visiting SNY.tv to print out a coupon for the same discounts. This month, fans will receive $5 off any purchase of $25 or more.


As part of the partnership, Duane Reade will have signage around Citi Field and sponsor SNY's broadcasts of the Subway Series in May and July with the Subway "Showdown" on SNY presented by Duane Reade.

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