E-hydrate releases first-of-its-kind, protein on-the-go for kids

MINNEAPOLIS -- Parents looking for portable protein for their children will love the new offerings from E-hydrate.

The brand has launched KIDS Protein On-the-Go — the first natural, healthy on-the-go protein powder for kids — and it's now available exclusively at Target stores nationwide. 

"With the release of our new KIDS Protein On-the-Go, E-hydrate fills the gap in healthy and natural on-the-go nutrition products for kids," said Jim Kayser, E-hydrate's CSO, "E-hydrate's popular and sweet flavors finally make it easy for parents to get their kids the nutrition they need.  We couldn't be happier to be rolling this out nationally, at Target stores — thus ensuring that everyone can find it, close to where they live."

E-hydrate KIDS Protein On-the-Go is the first natural, premium protein drink mix with electrolytes made specifically for kids. The protein powders contain more electrolytes than the leading sports drinks and are available in two natural and proven flavors that kids love: Cinnamon Roll and Milk Chocolate.

E-hydrate KIDS protein drink mix powders are flavored with natural, real cinnamon and cocoa and contain 10 grams of tri-whey protein with only 70 calories and 4 grams of sugar. KIDS Protein On-the-Go is a unique alternative to other protein products, which are often packed with sugar or artificial flavors and colors.

E-hydrate's existing lines of hydration + immunity drink mixes and Protein On-the-Go products are also available at Target, in the Health and Wellness aisle near the pharmacy.