ECRM Data debuts enhanced website for retail, CPG industry
SALON, Ohio — Efficient Collaborative Retail Marketing on Monday announced enhancements to its data and analytics website, ECRMData.com. The updated site has added functionality and increased retail coverage, the company said.
“ECRM Data’s redesign provides a more insightful, intuitive and user-friendly site without sacrificing powerful report functionality,” said Kurt Repola, chief architect at ECRM. “We took a clean and strategic approach to create a resource that can be utilized across multiple job functions within an organization so that everyone can understand why some promotions are successful and others are not.”
ECRM Data provides data, analysis and services to businesses of all sizes, taking an individual approach with every client to make sure all data and reports fit the needs of the user. It captures promotional activity information from the top 500 U.S. and Canadian retailers across 15 retail channels and all product categories, the company said.
ECRM Data helps clients measure the following:
Ad quality;
Percent of space;
Store level market variations;
Manufacturer and brand exclusivity;
Speed to market; and
Census coverage
The company said ECRM Data provides an ideal way to evaluate campaigns, helping to drill down for deeper and more focused analysis of the promotional landscape.