Energizer Personal Care inks licensing partnership with agency Brandgenuity

NEW YORK — Energizer Personal Care, which is a division of Energizer Holdings, has announced a partnership with New York-based licensing agency Brandgenuity LLC to extend the reach of its Hawaiian Tropic, Banana Boat and Playtex brands.



"At Energizer Personal Care, we strive to deliver high-quality products to our loyal consumers," stated Jim Alsante, group marketing director at Energizer Personal Care. "Playtex, Banana Boat and Hawaiian Tropic are three of our most powerful brands, and we're thrilled to partner with Brandgenuity to bolster and deepen their reach. Brandgenuity has a proven, dynamic portfolio, and we are confident they are the best partner to deliver real results."



"We're thrilled Energizer Personal Care has selected Brandgenuity to explore strategic and thoughtful licensing opportunities for these three iconic brands," added Jay Asher, partner at Brandgenuity. "We are looking forward to working together to extend into products that support the active healthy outdoor lifestyle and caring for baby."