EnPlay launches customer loyalty program app

BEAVERTON, Ore. EnPlay, a mobile app development and marketing company, on Monday announced the release of mPunch, the first app to allow businesses to offer a mobile customer loyalty program, on the iPhone platform.

The app's functionality enables businesses to engage customers with special offers directly to their phones. MPunch is linked to a backend administration website, EnPlay stated, allowing businesses to access real-time usage data and reports.

MPunch also is universal, allowing customers to use a single app to manage loyalty cards from all participating businesses. To accumulate points, customers use their phone’s built-in camera to automatically scan and interpret an image at the cash-register and receive credit for their purchase.