EO Products announces Everyone Aromatherapy, Target partnership

MINNEAPOLIS — EO Products announced Monday a partnership between its Everyone line of personal care products and Target. The partnership is aimed at bringing Everyone Aromatherapy products to more than 1,500 Target locations. 

 

“We are thrilled to be partnering with Target to introduce our Everyone Essential Oils as their first foray into aromatherapy in their wellness category,” EO Products VP business development said. “Our brand is dedicated to providing consumers with pure essential oils from the finest sources around the world and blended by our in-house experts. We have a joint commitment to personal care products that nurture not only our bodies but our planet, which is why Target made for the perfect retail partner.”

 

The nationwide rollout will see the launch of eight scents in the wellness category: Relax Blend, Warm Blend, Breathe Blend, Relief Blend, Soothe Blend, Peppermint Single Note, Lavender Single Note and Eucalyptus Single Note, as well as the Everyone Brand Diffuser. The first aid category will carry Everyone’s Tea Tree + Manuka Oil Blend, and the beauty category in 1,200 stores will carry the Calm Blend, Uplift Blend and Balance Blend. 

 

The company’s essential oils — which are gluten-free and plant-based, as well as cruelty-free — look to bring aromatherapy to consumers in packaging that looks to make essential oils and their uses accessible, the company said. The aromatherapy collection will see single notes and blends selling for $9.99 and the diffuser selling for $34.99.