Fancy Feast introduces new cat food line made with cheese

ST. LOUIS — Fancy Feast announced today a new line of cat food made with real cheddar cheese. Coinciding with the launch of the new pet food line is a Pinterest sweepstakes where participants have the chance to win a trip to New York City.

The Fancy Feast "Cheese Affair Pin to Win" sweepstakes gives cat lovers and cheese connoisseurs a chance to win cheese-inspired prizes, including cans of a new variety of Fancy Feast Delights With Cheddar Classic entrees, special cheeseboards and chalk sets, do-it-yourself cheese-making kits and a trip to New York City to attend a grand Cheese Soiree hosted by cheese expert Liz Thorpe.

"Cheese is more than an ingredient. It has the power to unite people...and their cats," says Thorpe, author of The Cheese Chronicles and proud owner of two cats, Wilbur and Piper. "I am thrilled to be able to share my passion and knowledge of cheese to help bring people and cats together to celebrate mealtime in fun new ways."

The sweepstakes begins July 15 and ends August 11. Fancy Feast will award thousands of prizes to consumers during the following entry periods:

• 1 p.m. ET July 15-11:59 p.m. July 21: Can of Fancy Feast Delights With Cheddar Classic (70,000);


• 1 p.m. ET July 22-11:59 p.m. July 28: Cheeseboard and chalk set and can of Fancy Feast Delights With Cheddar Classic (1,000);


• 1 p.m. ET July 29-11:59 p.m. August 4: Do-it-yourself cheese making kit and can of Fancy Feast Delights With Cheddar Classic (500);


• 1 p.m. ET August 5-11:59 p.m. August 11: Trip for two to New York City to attend a cheese soiree and cooking class with Liz Thorpe (3).

To enter the Fancy Feast "Cheese Affair Pin to Win" Sweepstakes, visit www.CheeseAffair.com.

Fancy Feast Delights with Cheddar is available in salmon, beef, chicken and turkey in 3-oz. varieties, and are on store shelves nationwide.