Febreze unveils funny Christmas campaign with Doug E. Fresh

CINCINNATI -- Febreze is taking an old-school approach to its holiday marketing by releasing the second installment of “The #12Stinks of Christmas" with iconic hip-hop artist Doug E. Fresh.

Fresh, the beatbox pioneer, and his four-legged #12Stinks partner-in-crime put their own spin on the holiday classic, “The 12 Days of Christmas,” with a hip-hop music video collaboration-complete with matching track suits.

Their video brings to life the stinks of the season and highlights how Febreze is the only solution tough enough to eliminate unwanted holiday odors while leaving behind a light, fresh holiday scent.

This year’s collaboration follows the success of the 2015 version starring Jane Lynch and Matthew Morrison and is being launched in tandem with the brand’s 2016 global #12Stinks campaign, including a U.K. rendition starring British comedian, Paul O’Grady.

In addition to the music video featured on YouTube, the duo also will be featured in a full “The #12Stinks of Christmas” digital campaign including iRadio ads, Snapchat, digital ads and special content on the brand’s social channels.