First Response introduces Pregnancy PRO Digital Pregnancy Test & App Access

NEW YORK - Church & Dwight's First Response on Wednesday debuted the new Pregnancy PRO Digital Pregnancy Test & App Access. First Response products can tell a woman 6 days sooner than her missed period, and it's over 99% accurate at detecting the pregnancy hormone from the day of her expected period, the company reported.



Pregnancy PRO is a Bluetooth enabled pregnancy test that connects to a mobile application and syncs to the First Response app. The connected app provides users with a unique experience based on their user profile and test result.



If the test is negative, the app suggests articles and products to help understand and maximize a woman's fertility. If the test is positive, it provides information and post result support for the pregnancy journey. Pregnancy PRO offers a pregnancy tracker, estimated due date, appointment reminders, suggests questions for the doctor and provides updates on the baby's growth (based on normal gestational development).