FMI, Matrix Group release animated video as part of association’s 'Supermarket Facts Video Series'

ARLINGTON, Va. — Food Marketing Institute and Matrix Group, a digital agency specializing in e-marketing, on Thursday announced the release of a new animated video as part of the trade association’s "Supermarket Facts Video Series."

With two-thirds of American shoppers believing that their food choices are an important factor affecting their health, supermarkets are hiring an increasing number of registered dietitians to help them make healthy decisions. 

Using infographics and animation, this video illustrates how supermarkets are supporting their health and wellness strategies.